On the road
Consistent coverage
A creative partner traveling with the athlete and capturing the story across multiple days and locations.
Selected SOLA work / Athlete storytelling
Alex Horton.
Two weeks on the road.
Sweden + South Korea.
01 / The assignment
Follow the athlete.
Tell the full story.
SOLA traveled with Alex Horton for two weeks through Sweden and South Korea, continuously capturing content for his Instagram and wider social audience.
The assignment called for a creative presence on the road: documenting competition, creating portraits, and capturing the moments around the tour as they happened.
The result is a body of photography and social content centered on Alex’s experience across two countries. The selected galleries below show the work from Sweden and South Korea.
02 / South Korea
A new setting.
The same focus.
03 / Sweden
Inside the
competition.
Coverage from the Storm Lucky Larsen Masters, with Alex and the atmosphere around the event.
04 / What this makes possible
A creative presence.
Wherever the story goes.
For athletes, teams, or brands looking for more than a single shoot.
Across the story
Range beyond action
Competition imagery, portraits, details, and the surrounding experience brought into one visual story.
For the audience
Content with continuity
A collection of moments that supports an athlete’s Instagram presence and broader social storytelling.